ExcelAire
Social Media Management
About the project
ExcelAire sought to elevate its brand presence within the private aviation space by refining its visual identity, digital positioning, and overall marketing narrative. The goal of the project was to modernize the brand while preserving its credibility, aligning ExcelAire with the expectations of a luxury, high-net-worth audience.
The project focused on repositioning ExcelAire as more than a private aviation provider — transforming it into a lifestyle-driven, aspirational brand. This required a strategic approach to branding, content creation, and digital storytelling that balanced exclusivity, professionalism, and approachability across platforms.
Through intentional messaging and curated visuals, the project aimed to increase brand awareness, strengthen customer trust, and support long-term growth through a cohesive and elevated marketing presence.
how we helped
→ Led a full brand repositioning to elevate ExcelAire into a modern, luxury private-aviation identity aligned with high-net-worth clientele.
→ Developed and executed a content-led marketing strategy across Instagram and LinkedIn to increase brand visibility, credibility, and audience engagement.
→ Created a cohesive visual system and tone of voice that positioned ExcelAire as aspirational yet accessible within the private aviation space.
→ Designed and managed campaign concepts and storytelling frameworks to support charter sales, seasonal promotions, and brand awareness initiatives.
The Results
The ExcelAire project resulted in a refined and elevated brand presence across digital platforms, positioning the company as a modern, luxury private aviation brand. Through intentional visual direction and strategic content development, ExcelAire experienced increased brand visibility, stronger audience engagement, and improved consistency across its marketing channels. The updated brand narrative helped strengthen credibility with both new and existing audiences while supporting charter awareness and long-term growth. Overall, the project established a scalable marketing foundation that continues to support ExcelAire’s positioning within the competitive private aviation market.
"Working with 2911 Agency transformed the way we show up as a brand."
Partnering with 2911 Agency brought clarity, strategy, and elevated creative direction to our marketing. Their ability to understand our vision and translate it into compelling content and cohesive branding made an immediate impact on our digital presence. Every detail felt intentional, from storytelling to execution, and the results spoke for themselves. 2911 Agency didn’t just deliver content — they delivered a brand experience that positioned us for long-term growth.
-Excelaire
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